Ok It’s time to throw some highlights on Eu Afrobeat Producers.
So who’s on your mind? “A lot has happened since afrobeat's rose to global fame near the end of the last decade. Multiple sellout concerts, Grammy awards, and critical acclaim have become common occurrences as popular music from West Africa has maintained a ubiquitous presence across the world.
However, the narrative around the genre has been centered around talking points raised by corporations, agencies, and individuals who don’t often possess a contextual understanding of its origin, rise, and evolution.
For years, critics, historians, and academics have raised concerns about the continued absence of African voices on frontline platforms documenting popular African music, its key players, and landmark moments.
Most of the criticism that has emerged is predicated on the subtle attempt of western institutions to interpret, contextualize, and classify our music through European-American lens that has often left important stories and key details adrift.”
It is not enough to state that Afrobeat's is beginning to permeate the global market; it already has a global exclusivity on streaming services, and while people would say it is the lyrics of the song doing the magic, a vast majority of people agree that it is the beats that make people feel the music more.
According to many musical experts, the song’s life is sparked by the collaboration of both the artist and the producer. Although the artists are more celebrated, the producers don’t get the full credit they deserve. Why were Afrobeat's producers slept on?
The lack of proper credit to these producers in past years didn’t just stop at the recognition of the personality, it was also seen in the lack of royalties and poor compensation. In foreign countries, there is a clear benefit system for songwriters and producers.
The record royalty for a producer is usually between 3 percent and 4 percent of the record’s sales price or 20 percent to 25 percent of the artist’s royalties.
In earlier years, however, before the era of streaming services, Nigerian and African artists paid the producer for session time or purchased the beats from the producer, and as a result, the producers were not entitled to future royalties based on the agreement they made with those artists.
Unfortunately, this trend continues even after the adoption of streaming services and has called for some producers to publicly come out to address these problems.
Dropped your comments below with the tags of the producers you know around the Eu states…🌹
Time to put some Recognitions to every producers out there.
